The Many Advantages of Collecting Data from Employees’ Mobile Devices

The many advantages of collecting data from employees’ mobile devices

By Jonathan Dale, MaaS360

Enterprise mobility management is crucial to succeeding in the modern business world. Employees can become more productive with the support of IT departments, which provide security along the way. However, an often overlooked benefit of bring your own device and EMM is that large quatities of data are being gathered almost constantly, especially for global enterprises.

Collecting data to increase efficiency
Big data and analytics are an important part of any organization. The information collected can be used to leverage employees’ workflows or drive better customer experiences. The IBM Institute for Business Value detailed the benefits of mobility and data management when creating business value. Its analysts wrote that mobility allows for a fundamental redesign of the enterprise. EMM gives leaders data that can be used to analyze situations in real-time and provide understanding about actions. Employee workflows can be scrutinized down to the smallest detail or timing and customers can be engaged at every moment.

Mobility allows strategies to be redefined based on operating and engagement models that focus on the end user experience. The context in which work is completed can be divided into its smallest parts and analyzed to find which situations best suit efficient workflows. For example, when working on a document, each tap of the finger can be accounted for and used to improve the process. Mobile applications can be configured to suit employee skills as well as build them. Engineers often need 3-D imaging software. By discovering that they would rather complete their job on a tablet, for instance, IT departments and business leaders can structure an engineer’s workspace and tasks to accommodate for mobile devices.

Security and gathering information
Even security practices can be leveraged for data collection as BYOD gives IT departments control over the storage of sensitive data on mobile devices. CIO reported that contextual decisions offer flexibility to employees and policies. If users are commonly storing and editing documents on smartphones or tablets, then IT managers can change the process to suit their needs.  As long as corporate networks can support secure work processes, then there is no harm to allowing certain tasks.

Security on mobile devices also allows IT departments to collect data in regard to who is accessing what, users’ locations and time of day. This can be used to determine which employees would flourish better in certain situations. If one staff member travels to Asia frequently or often works later than others, he might be the best choice for a position with a focus on international relations.

Enterprise mobility and customer service
IBM analysts wrote that real-time access to records can promote better and faster decision making. As clients and customers make demands, employees can view and act on them with greater efficiency as they can access them around the clock. Mobile applications can be leveraged to increase collaboration and connectivity between coworkers, but also with clients. Employees are now available for conversation and troubleshooting at a moment’s notice.

Staff members out on sales runs or in different countries can connect and communicate with absolute security and no worries in regard to who might be listening to phone calls or reading chat logs. This leads to more face-to-face time with customers as well as increased sales with information at employee fingertips. Additionally, members of finance departments can use mobile devices and the data stored on them to improve advice and increase their capabilities. Rather than waiting to go back to an office, documents regarding past spending and earnings can be accessed on the fly. When combined with analytics the answers will be easier to attain at the press of a button.

As more companies create EMM strategies, these benefits will only increase due to large collections of data and better cognitive analytics processes. Leveraging them early on will give employees a competitive edge over other businesses as they will already be familiar with using mobile devices to their advantage.